MALAWI’S LILLY ALFONSO AWARDED 2019 INTERNATIONAL FASHION AWARD
Lilly Alfonso didn’t expect to be given an international fashion award hence upon hearing the news that she is this year’s International Fashion Award recipient, she was so nervous.
A few questions lingered in her head. What kind of collection should I bring that will represent Lilly Alfonso and Malawi well? What kind of designers will I share with on the runway?
Although, apparently this has always been her concern whenever it comes to fashion show.
“It’s a feeling that never goes away. But, eventually I get calm and think of all the hard work and investment that led Lilly Alfonso to be recognized. My focus has always been to position Lilly Alfonso as an international fashion brand,” she emphasizes.
The Malawi’s renowned award winning fashion designer/entrepreneur Lilly Alfonso has again reached another milestone after revealed as a recipient of 2019 International Fashion Awards Summer.
According to IFA organizers, the Malawian fashion icon has been recognized and honoured for her contribution in fashion and beauty.
The two day award and fashion event is slated from 23 to 24 March at Semiramis Intercontinental Hotel in Cairo, Egypt.Before the official award ceremony, Alfonso is expected to showcase at least seven pieces of her designs as well as deliver a speech on branding and her collection.
“I intend to communicate more of the brand. I will discuss Lilly Alfonso as a company besides being a fashion brand. I will take the opportunity to sell the brand and convince everyone why they should choose Lilly Alfonso. And, to take that opportunity to share how far we have come and our vision,” she explains.
She adds: “If Lilly Alfonso has managed to achieve it, everyone can also achieve it. My advice to the upcoming designers: “To achieve a goal it isn’t always about competition but learn and get inspire; Understand why others do what they do.
“Thus, have a vision; find out what makes their designs stand out and use that to discover your own signature; And ask questions to find out how they have made their achievements. Myself, I have always asked questions where I didn’t understand. Lastly, let us all focus on building the fashion in Malawi.”
Lilly Alfonso has dedicated the award to her team and Malawi as a whole.
“When I was approached by the IFA organizer about this development, I couldn’t wait to break the news to the team. I was even happier when some ex-members of my team congratulated me. This showed that it isn’t just about my pride or my team’s pride.
“This is also pride of Malawi. This achievement should open eyes of the rest of Malawians in different industries not just the fashion industry. This is evident that we can create more in Malawi that is worth to be internationally recognized,” says the confident Lilongwe based international fashion entrepreneur.